Although we live in an era of mass-tourism, these words address only the quantity of people being able to enjoy
a period of vacation. Today's vacationers all have their specific field of attention. Their are those who can take a
holiday during one week per year only, while others can take several weeks in a row, while you also have a group
who spread their vacation time over several shorter intervals during the year.
Europeans have much larger vacation periods, 4-6 weeks compared to most North-Americans with 1-2 weeks only.
Many have a complete different vacation philosophy as well. Consequently the market needs to offer a large
diversity in the type of vacation solutions.
Attracting customers to a hotel or resort requires as such an increasing sophistication and specialization in the range
of services in both new and refurbished buildings and properties. Guest satisfaction can only be gained by reaching
the absolute in pleasure entertainment.